Halfway between Fashion and the Decorative Arts, ROUGE ABSOLU asserts a style of ‘Unconventional Full Colours’ imagines an ever more audacious and elegant Art de Vivre. Numerous influences enrich these marriages of style, this effervescence of colours to better disobey certain too conventional codes. Constantly bubbling with fresh creativity, ROUGE ABSOLU instils in each ‘composition’ its unique, unashamed aesthetic idiom, the signature of Géraldine Prieur its creator and artistic director. ROUGE ABSOLU contributes financially to the HELEN KELLER INTERNATIONAL NGO in order to bring a world of hope and colour to women and children afflicted by blindness.
IT JOINS ART AND ETHICS, BECOMES USEFUL, IS NO LONGER WITHOUT USE. »